Coyote Point Reseller Partner Program Philosophy
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Our solutions are delivered exclusively through our partner channel. We've developed the solutions, training, tools and support that our partners require to win business, satisfy your customers, and differentiate you from the competition. Whether your business is large or small, a partnership with Coyote Point is a significant step in ensuring your continued business success.
Why Resell Coyote Point Load Balancers?
The ability to deliver the benefits of load balancing, traffic management and application acceleration to their customers has become a "must have" for resellers to maintain their edge in todays competitive market.
From the SMB to the Enterprise the Equalizer product family delivers performance and high reliability our customer value proposition is stronger than ever. We have the right solution, at the right price, with the right performance to meet the broadest range of customer needs.
 Program Highlights
- Sell with Less Competition - Coyote Point's Product line requires authorization - You'll experience less competition selling Coyote Point solutions. Only Authorized resellers have access to the complete Coyote Point product portfolio.
- Earn Additional margin on Reseller generated opportunities - Our Lead Registration Program allows resellers to register leads and receive additional margin on Coyote Point Solution sales.
Reseller Partner Program Overview
Coyote Point will arm you with an affordable Application Acceleration and Load Balancing solution with a superior reputation for performance and reliability. Our experienced channel development team is committed to supporting your selling efforts of the Coyote Point Equalizer product family and to develop new opportunities with current and future customers.
Coyote Point Reseller Partner Program Benefits
- Additional revenue-generating solutions - You'll see more revenue opportunities for every customer
- Restricted Competition - The Coyote Point Product line requires authorization -
You'll experience less competition selling a solution where non-authorized resellers cannot buy Coyote Point products
- Strong margin opportunities - Up to 40% on select products
- Market Development Funds - Qualifying resellers receive marketing support programs that include MDF, online marketing, print advertising, seminars, e-mailer templates, logos and more
- Lead Registration Program - Qualifying resellers can register unique leads and receive additional margin on Coyote Point Solution sales
- Significantly shorter sales cycles - The right design results in sales simplicity
- Simple and reliable customer solutions - Easy to use plug and play appliance-based solutions
- Dedicated reseller partner pre-sales and support team - Get your customer's questions answered fast
- Own the customer relationship - Create a larger solution footprint within your customer base
- Don't Compete with the Manufacturer - We don't sell direct to end users. We are dedicated to building your business
- Sales leads from Coyote Point - Lead generation campaigns and marketing activities.
- Free evaluation pools - Qualifying resellers have access to evaluation units to support larger opportunities
- Flexible Purchase Programs available - Qualifying resellers buy from Coyote Point or through Distribution
- Partner Resource Center - A Coyote Point site dedicated to providing resellers with the necessary tools to maximize effectiveness
Partner Resource Center
As a reseller partner you'll have access to our Partner Resource Center Web portal. Here you'll find all the latest news and tools to sell and support Coyote Point's user-friendly traffic acceleration and load balancing appliances. The PRC provides product information, collateral library, sales tools, competitive information, and contact information for effective engagement with Coyote Point.
The Right Program for your Business
As an authorized reseller you'll have access a product that is restricted by authorization. Additionally the Coyote Point Tiered Partner Program was developed to offer meaningful benefits to our partners at a level that best suits your business model. Your company can become an authorized reseller, or with additional commitment participates at the elite Tier 1 authorization level. With this program our partners can set their level of commitment and corresponding reseller program benefits. Authorization and Tier 1 Authorization tiers are based on performance in selling, personnel competency, marketing, and support of Coyote Point solutions.
Tier One Resellers
The Coyote Tier 1 Paw represents our top level resellers and is reserved for partners who have demonstrated the highest performance in selling, marketing, and supporting Coyote Point technology.
Advantages to achieving Tier 1 status include:
- Ability to sell complete product line E250, E350, E450, E650, Envoy and Equalizer VLB Advanced
- Ability to buy direct from Coyote Point at Tier 1 reseller pricing or through Ingram Micro
- Earn Market Development Funds (MDF) to fund approved field marketing activities
- Lead Registration program participation - Qualifying unique sales opportunities can be registered and additional margin received on Coyote Point Solution when sold by the registering partner
- Authority to offer Coyote Point's 30-day money back guarantee to your customers
- Full access to Coyote Point's online partner Resource Center
- Use of Coyote Point logo and branding
- Priority Participation Opportunities for tradeshow participation and other joint marketing activities
- Priority participation in Joint Field Marketing activities and seminars exclusively benefiting your business
- Priority Status for Sales Lead Distribution - highest level of lead pass-through from Coyote Point marketing
- Reseller sales and technical webinars - Learn about product and Sales tips
- Public relations activities - increased exposure and customer case studies
- Beta Program - Opportunity to participate in early Beta technology programs
Requirements for achieving Tier 1 status include:
- Meeting a minimum revenue commitment
- Meeting a minimum sales team training commitment
- Meeting a minimum technical team training commitment
- Meeting a minimum commitment to host customer facing Coyote Point related field marketing events
- Provide monthly Point of Sale (POS) reports on closed Coyote Point sales opportunities
- Participation in an Annual review of Authorization requirements
- Inclusion of approved Coyote Point content on Reseller Web Site
- Assignment of designated Lead Registration & Marketing contact within the reseller
To begin the reseller application process, simply complete the on-line Reseller Partner Application.
Tier Two Resellers
The Coyote Tier 2 Paw represents our next level resellers and is reserved for partners who have shown a dedicated performance in selling, marketing, and supporting Coyote Point technology.
Advantages to achieving Tier 2 status include:
- Ability to sell complete product line E250, E350, E450, E650, Envoy and Equalizer VLB Advanced
- Ability to buy direct through Ingram Micro
- Authority to offer Coyote Point's 30-day money back guarantee to your customers
- Joint Field Marketing activities and seminars exclusively for your business and prospects
- Opportunities for tradeshow participation and other joint marketing activities
- Full access to Coyote Point's online partner Resource Center
- Use of Coyote Point logo and branding
- Reseller sales and technical webinars - Learn about product and Sales tips
- Public relations activities - increased exposure and customer case studies
Requirements for achieving Tier 2 status include:
- Meeting a minimum revenue commitment
- Meeting a minimum sales team training commitment
- Participation in an Annual review of Authorization requirements
- Inclusion of approved Coyote Point content on Reseller Web Site
To begin the reseller application process, simply complete the on-line Reseller Partner Application.
The Coyote Point Promise
We'll be there with you to work with customers before the sale, we'll help you to close business, and we won't disappear after the sale is made. Our goal is to provide superior support with excellent margins. Simply put, our business is helping your business prosper. Coyote Point has thrived in this business since 1998 for a reason. It's no accident that today's Equalizers keep some of the world's most recognized brands and most visible government agencies fully scalable, available, and manageable.
Join us
To learn more about how we help our partners prosper, or would like to find out how to achieve a higher partner level please contact our Channel Sales and Support team at: 1.877.367-2696 or contact at partners@coyotepoint.com.
We look forward to hearing from you.
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