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Our solutions are delivered exclusively through our partner
channel. We've developed the solutions, training, tools and support
that our partners require to win business, satisfy your customers, and
differentiate you from the competition. Whether your business is large
or small, a partnership with Coyote Point is a significant step in
ensuring your continued business success.
Why Resell Coyote Point Application Delivery Controllers?
The ability to deliver the
benefits of load balancing,
traffic
management and
application acceleration to their customers has become a "must have" for
resellers to maintain their edge in today's competitive
market.
From the SMB to the Mid-Enterprise the Coyote Point product family
offers Application Delivery with best-in-class performance. Our
strong product mix enables Coyote Point resellers to offer a versatile
combination of application delivery capabilities to a wide array of
their customers. For advanced load balancing, high availability,
application acceleration, global load balancing, disaster recovery and
virtualization optimization, the value proposition to your customer is
strong. Coyote Point partners have the right solution, at the right
price, with the right performance to meet the broadest range of
customer needs.
 Program Highlights
- Sell with Less Competition - Selling Coyote
Point's Product line requires authorization - You'll experience less
competition selling Coyote Point solutions. Only Authorized resellers
have access to the complete Coyote Point product
portfolio.
- Earn Additional margin on Reseller generated
opportunities - Our Channel Program allows all Authorized Resellers
to register deals and receive additional margin on Coyote Point
Solution sales.
Coyote Point Authorized Reseller Program Overview
The Coyote Point Tiered Partner Program offers meaningful benefits at
a level that best suits your business model. To resell the complete
line of Coyote Point Solutions you must become an Authorized Coyote
Point Reseller. Coyote Point allows you to engage at an appropriate
level of commitment and receive corresponding program
benefits. Reseller Authorization tiers are based on revenue
performance, certification levels, marketing, and engagement with
Coyote Point Systems Inc.
Our experienced channel development team is
committed to supporting your selling efforts of the Coyote Point
Equalizer product family and to develop new opportunities with current
and future customers.
Coyote Point Reseller Program Highlights
- Deal Registration Program -
All levels of authorized resellers can register their unique deals to
protect those opportunities. Successfully registered deals qualify to
receive additional discounts on Coyote Point Solutions that can be
taken at the time of purchase
- Leads from Coyote Point -
Receive leads generated from Coyote Point marketing activities that
automatically qualify for special deal registration discounts
- Cooperative Market Development Funds -
Qualifying resellers can earn and utilize Market Development Funds to
help support customer facing lead generation marketing programs
- Dedicated reseller partner pre-sales and support team -
Dedicated reseller partner pre-sales and support team - Maximize your
selling efforts with presale engagement and online web-enabled
demonstrations provided by your Coyote Point sales team
Sales and Marketing Support
At any level of Authorization you have
access to our experienced sales team who'll be on hand to handle any
questions from your team or your customers. The Regional Sales
Managers are responsible for supporting the development of your sales
and business development strategies. Support for the day to day
selling efforts of Coyote Point solutions is always just a phone call
away. The supporting efforts for individual reseller sales
opportunities are managed by the Channel Sales Managers. Your sales
and technical sales team will have access to our Sales Engineers who
can be involved with sales opportunities support a more technical
conversation. Authorized resellers commonly utilize the Sales
Engineers to present Web based demonstrations to potential customers
to help present the benefits of Coyote Point solutions.
Coyote Point Systems has a number of marketing programs in place to help you
increase your success through jointly developed marketing
initiatives. A primary function of our Partner Marketing team is to
work hand in hand with our partners to help you drive new business and
grow existing business through our joint efforts. This includes Coyote
Point generated leads and MDF funds. These programs include marketing
and branding kits to help you create co-branded marketing materials,
advertisements, and engage in shows and reseller-driven activities
that can often be paid in part by Coyote Point.
Benefits of Achieving Authorized Status
The Coyote Point Authorized Reseller Program offers a wide array of benefits for large
and small Value Added Resellers. A sampling of these benefits includes:
- Ability to sell complete product line E250, E350, E450, E650, Envoy™ and Equalizer VLB Advanced™
- Ability to buy direct from Coyote Point at Tier 1 reseller pricing or through an Authorized Distributor
- Deal Registration program participation - Successfully registered deals earn an additional discount on Coyote Point Solutions when sold by the registering Primary Reseller this includes lead passed by Coyote Point to Resellers
- Qualifying Resellers earn Market Development Funds (MDF) to help fund approved field marketing activities
- Qualifying Resellers can participate with Coyote Point in Field Marketing activities exclusively benefiting your business
- Full access to Coyote Point's online Partner Resource Center (PRC)
- Use of Coyote Point logo and branding
- Sales Lead Distribution - Opportunity for lead pass-through of Coyote Point marketing generated leads
- Reseller sales training - Multiple self study and instructor led training programs available
- Reseller technical training - Multiple levels of training and certification programs available
- Public relations activities - increased the exposure to your business and customer successes
Requirements to join the Coyote Point Authorized Reseller Program
- Meeting a minimum annual revenue commitment
- Meeting a minimum sales team training commitment
- Completing and maintaining Technical Training and Certification
- Inclusion of approved Coyote Point content on Reseller Web Site
- Meeting an annual minimum commitment of customer facing lead generation events
Partner Resource Center
The Partner Resource Center web portal gives you access to the
latest news and tools you can use to increase your success selling and
supporting Coyote Point's application acceleration and load balancing
solutions. We encourage our Authorized Resellers to use the product
information, collateral library, sales tools, training resources,
marketing resources, and competitive information to help with sales,
support and lead generation efforts. The PRC is designed to support
the needs of sales, marketing and technical audiences.
The Coyote Point Promise
We're here to work with you to help you acquire and maintain happy customers.
Simply put, our business is helping your business prosper. Let us help you.
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